Two: Become a great communicator. Research shows communications skill is the top determinant for upward social and professional mobility.
Three: Draft a marketing plan for yourself annually, and review it quarterly. Include specific goals, strategies, action steps, and a timetable.
Four: Develop an 'elevator speech." Within the time that it takes an elevator to travel one floor - about 60-seconds - be able to deliver a succinct description of what you do, how you do it differently, and the benefit it provides.
Five: Build your Rolodex. Make new business contacts and stay in touch with them. Most people with powerful brands have powerful friends.
Six: Balance your individual style with clothing that will appeal to those you are trying to impress.
Seven: Learn good business and social etiquette. Buy elegant personal stationery and send hand-written notes.
Eight: Give something back. Giving your time, talent, and money to charitable causes is a brand-builder especially when it complements your brand strategy. Find a cause you are passionate about.